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New movie to be filmed in Tampa Bay, produced out of ‘Blair Witch’ director’s Ybor studio

Ybor City is becoming a hotbed of activity as Dan Myrick‘s film studio is hopping on new film projects that are expected to spotlight Tampa Bay.

On Wednesday, the Hillsborough County Board of Commissioners will review an application from Myrick’s film studio The Power Station, to receive a film and digital media incentive program for the motion picture, “Erwin.”

The film is about a 12-year-old girl genius and outcast named Erwin who invents a popularity serum for the state science fair and flips the high school hierarchy on its head, according to the application.

“This is the first of several films The Power Station in Ybor is working on,” Tyler Martinolich, executive director of Film Tampa Bay, told the Tampa Bay Business Journal.

Film Tampa Bay is a nonprofit intended to develop and help market Hillsborough County as a location for film and video production.

Ali Scher, a Tampa native, is the writer and director for the film. She’s known for her work on “The Maiden and the Princess,” “CandyLand: A Web Series” and “Christmas at the Asylum.”

The project’s pre-production is expected to begin in December with filming and post-production expected to be complete in February 2020. The Tampa Bay Film Commission estimates that with over $1 million in direct spending, the proposed economic impact of the project to the region would result in 20 production days, over 142 crew hires, and 600 hotel room nights in Hillsborough County, according to the application.

The incentive pays up to 10 percent on qualified expenditures, therefore the county can award the studio up to $100,000 if the project meets the forecasted economic impact.

The Power Station will also be working on the anthology horror web series called “Black Veil” and “Lost in Ybor.”

“We are planning on filming as much as possible here,” Fox said. “We are just focusing on a few films and doing great projects.”

He said there are seven others in development. “We are developing content in house and picking up content from some of the best known creators in the world and are building our own team of legends here in Tampa,” Fox said.

Producers are expected to spend $5.5 million in Hillsborough this year, according to reports. But film industry experts said they believe if the state had an incentive program, the economic impact would be exponentially larger.


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